Julia Willoughby Nason
Since 2011, The Cinemart has repeatedly examined and illuminated core issues facing humanity with award-winning programming. The company exposed racial extremism in the heartland with WELCOME TO LEITH, which premiered in competition at Sundance and was nominated for an Emmy. Working with Shawn “Jay-Z” Carter, The Cinemart reached hundreds of millions of people, raising awareness for criminal justice reform with TIME: THE KALIEF BROWDER STORY and tracking the inception of the BLM movement in REST IN POWER: THE TRAYVON MARTIN STORY. These seminal projects earned the team a Peabody Award and multiple Emmy nominations and have stood the test of time, frequently topping essential viewing lists for social justice and racial equity.
In 2019, The Cinemart partnered with Hulu to release FYRE FRAUD, a true-con about social media influencers and a failed music festival in the Bahamas. A stunt release authored and executed by The Cinemart made the film a smash hit, garnering an Emmy nomination for “Best Writing in a Documentary.” In 2020 the company released THE PHARMACIST for Netflix, which showcased one man’s heroic journey to solve his son’s murder and combat the opioid epidemic for twenty years. The show was a stand-out hit for the streamer and has since been adapted into a scripted feature.
In 2021, The Cinemart developed and produced LULARICH for Amazon Studios, a true-comedy that examines the inextricable link between multi-level marketing and patriarchal norms. LULARICH went on to be a number one hit for Amazon Studios.
In 2023, The Cinemart achieved massive commercial success with three #1 rated TV shows across two streaming platforms with SHINY HAPPY PEOPLE: DUGGAR FAMILY SECRETS for Amazon Studios, and MURDAUGH MURDERS: A SOUTHERN SCANDAL (Seasons One and Two) for Netflix. Season Two of MURDAUGH MURDERS climbed to #1 in TV on Netflix upon its release, and was Top 10 in TV in 34 countries for over a week.
With over a decade in business, The Cinemart continues to debut critically-acclaimed documentary events. Lauded in the industry as a best-in-class producer, the company is dedicated to premium programming with purpose and continues to reach hundreds of millions of viewers globally, growing their factual slate and expanding into scripted.