Julia Willoughby Nason

Julia Willoughby Nason

Julia Willoughby Nason

Born and raised in New York City, Julia Willoughby Nason founded The Cinemart in 2011. Nason has elevated her woman-lead company from the ground up to grow The Cinemart into an industry leading entertainment studio. 


Nason executive produced the award-winning documentary, "Welcome to Leith," an unflinching look at racial extremism in America's heartland that earned her an Emmy nomination. She went on to co-create and executive produce, "Time: The Kalief Browder Story," and then directed and executive produced, “Rest in Power: The Trayvon Martin Story,“ for Shawn “Jay Z” Carter and Paramount TV. Nason won a Peabody Award for The Cinemart and garnered multiple Emmy nominations for these two-groundbreaking docuseries. 


Nason directed and executive produced, “Fyre Fraud,” the true-con for Hulu that became one of the biggest documentaries of the year, gaining her a Primetime Emmy nomination for writing. “Fyre Fraud” proved to be a genre-defining show, with many true-con/fraud documentaries following in its footsteps.


Nason then directed and executive produced, “The Pharmacist,” for Netflix, a critically-acclaimed docuseries about one family’s intimate relationship with the opioid epidemic. Her 2021 premium docuseries, “LuLaRich,” for Amazon is a true-comedy that unpacks a controversial multi-level marketing company which became a #1 hit for Amazon.


In 2023, Nason directed and executive produced three #1 hit TV shows across two international streaming platforms: “Shiny Happy People: Duggar Family Secrets,” for Amazon, and “Murdaugh Murders: A Southern Scandal” (Seasons One and Two) for Netflix. “Shiny Happy People” is a four-part docuseries exposing the links between a popular reality TV family, Christian evangelicalism, and global politics. “Murdaugh Murders” zooms out from the much discussed Murdaugh murder trial, examining the many other crimes and sordid history of this South Carolina family. Both seasons of the show climbed to the #1 TV spot, and Season Two sat in the Top 10 list for over a week in 34 countries.


Nason is in development on several other unscripted and scripted projects that continue to explore the zeitgeist in a stranger-than-fiction world.