LuLARICH
Docuseries | Amazon Prime | 2021
LuLaRich chronicles the rise and collapse of LuLaRoe, the once-booming multi-level marketing company best known for its bold-print leggings and cult-like following. Across four episodes, the series examines how the company’s rapid expansion gave way to dysfunction, lawsuits, and financial fallout for many of its independent retailers.
Through exclusive interviews with former sellers, ex-employees, and the company’s founders themselves, LuLaRich unpacks not just the internal chaos of LuLaRoe, but the broader cultural forces that allowed it to thrive. Produced by The Cinemart, the docuseries brings a sharp editorial lens and a focus on structural systems — MLMs, influencer culture, and the promise of entrepreneurship — that define a uniquely American hustle. The Cinemart’s team led the creative development, story structure, and production, shaping a narrative that is both absurd and deeply telling of the economic and social pressures behind modern work culture.
CREDITs
Julia Willoughby Nason: Director, Executive Producer, Writer
Michael Gasparro: Executive Producer
The Cinemart: Pre-Production, Production, and Post-Production
Featured Press
“The filmmakers... pack plenty in to this compelling docuseries.”
“A worthy addition to its genre. It serves up both a sense of what multilevel marketing does to those who participate in it and a dose of human weirdness in the form of two founders in the process of falling, or rising again.”
“An almost surreal tale of capitalism gone mad on one hand and a moral lesson in greed and hubris on the other, LuLaRich is a wild ride.”
“Full of hard truths about the ways in which capitalism preys on struggling mothers and leads them into debt with the allure of providing for their families.”